It's the most wonderful time of the year!
I love Christmas!!
Parties, presents, family, decorations, food… what’s not to love?!
All that present shopping and party planning make it an exciting – and very busy! – time of year for many businesses too.
And it’s not just Christmas itself, the whole period between October and February is packed full of opportunities to sell more and to more people.
In the space of a few short months we have: Black Friday in November (which is kicking off the sales earlier than ever); the cultural holidays such as Diwali and Hanukkah, not to mention Thanksgiving if your customers have any connections with the USA. Then there is the Christmas frenzy, the Boxing Day Sales and then the crème de la crème for bargain hunters everywhere – the January Sales!
For business owners, this is a pretty exhilarating opportunity!
Countdown to Christmas Day!!
THE KEY TO SURVIVAL!
That said, there is an incredible amount of preparation required to prepare for the potential massive increase in customers and sales, especially if you are a small business owner.
It may seem like a long way off now, however, without a solid plan thought out well in advance, it’s easy to find yourself swamped trying to keep up with enquiries, sales, deliveries and stock levels.
Even then, these factors assume that your marketing is being heard, in amongst your competitors trying to win the shoppers over.
A good planning process, started in enough time, is the key to feeling in control, ahead of the game and able to enjoy the fun with loved ones.
This will give you a clear picture of everything that is needed to prepare for a successful trading period. You will figure out exactly what to do and when, so that you attract and serve more customers, more effectively.
PLAN FOR YOUR SUCCESS
Together we will take a look at you whole business plan in an exclusive one day workshop. This includes looking at:
· How your customers’ profile changes over this holiday season and how you can use this knowledge to create a greater rapport with them through your marketing.
· How your promotions, social media and other marketing fit together to drive sales.
· How your stock levels will fluctuate – and how you can manage this to minimise the chance of running out or overstocking.
Prioritise your workload
Focus on your customers
Manage your time effectively
FOCUS ON THE MOST IMPORTANT TIME OF YEAR FOR YOUR BUSINESS
This special workshop is limited to a small number of guests to ensure that there is greater focus on each one of you.
The first 5 people to book will receive a surprise free gift! (It is Christmas after all!!)
The workshop will be held at central locations in both Southampton and Sutton Coldfield, near to transport links.
Refreshments and lunch are included in the price, along with a workbook you can take away to help with future planning.